Brand Guide

“When designing the OutClimb logo, I wanted to keep something from our original logo. I decided on the climber, a silhouette of the group’s founder, Fonz. I went with a triangle for the logo’s shape, as it has historical relevance to the LGBTQIA+ community but has been reappropriated throughout the years. As the original meaning of the triangle was to be a mark of shame, I flipped it upside down to represent our pride as a community. For the colors, I generally don’t like it when logos use the colors from the progress pride flag, as without the chevrons, the additional colors lose their meaning, and it ends up feeling like rainbow washing. With the design, I could keep the colors’ meaning by using the original pride flag colors on the bottom of the triangle to represent safety in the community by being a mat or a crash pad to protect you. Then, the additional progress pride flag colors make up the left-hand side of the triangle to represent the work we need to do with these individual communities by being a climbing wall or rock face with our climber silhouette on it.”